January 1, 2003
|
Draw immediate revenue from targeted,
high traffic sites |
Choosing affiliate Web advertising doesn't mean you need to have classless pop-up Windows selling mini Web-cams. If your Web site achieves a solid stream of visitors in a targeted market, you can benefit from 'tasteful' ads delivered via Web affiliate management companies.
Banners, sidebar advertisements and text ads on sites are not always directly sold to the client. For instance, a banner ad for the Wall Street Journal appearing on the Web site of a business supply company could be an ad driven by an advertising syndication service. The publisher of the ad is usually paid per click, per lead, per sale, per impression, based on the advertiser payout models.
Even though more targeted sites often do not generate the massive traffic that general audience sites have, pay-per-lead and pay-per-sale may be an alternative. Whereas the penny rewards for pay-per-click and pay-per-impression ads are inevitably tied to the raw number of site hits, advertisements that pay per sign-up lead or sales referral can be harnessed with effective and strategic ad placement when presented to a more targeted audience.
Commission Junction and Direct Response are two recognized leaders that offer pay-per-sale and pay-per-lead. The process is simple: Sign-up for free… choose your advertisers… and place the ads on your site when qualified by the advertiser.
Select advertisers that compliment your services or products you think your audience will seriously consider investigating. Equally important, choose classy advertisers with non-intrusive animations and look for only those that will suit your site’s look and feel.
Web advertisers affiliates
www.directresponse.com
www.cj.com
|
| |
|
